Here’s a really great interview done with Julien Schaerer of Antiquorum discussing the advantages of purchasing a Pre-Owned timepiece versus a brand new one. What he says here is 100% accurate. Buying a brand new watch is exactly like buying a car, it loses value the minute you take it off the lot. Certain brands such as Rolex for example lose their value slower, as they are in very high demand in the Pre-Owned market.
However take caution when buying a pre-owned watch. Know who your buying it from, and make sure they are reputable and will supply you with a warranty and a return policy. Fake watches are made so well these days that it is impossible to tell the difference unless a very skilled watchmaker opens the piece up and dissects it.
Keep in mind as well how strong the second hand market is for the particular brand of watch you intend to buy. Some amazing and significant swiss brands are very expensive yet cannot even get half of their value on the pre-owned market.
Our philosophy is if you love it, buy it and wear it. Don’t get too hung up on the financials. If it’s the right piece you’ll never want to sell it anyways.
